Our Mission

Expanding conservation support for a cleaner, healthier environment.

Our Vision

Broader participation in conservation.

Our Principles


We stand for the highest level of integrity and best practices in private land conservation through conservation easement donations as encouraged by Federal and State law.

2. Education

We conduct outreach to help decision makers and the public understand the importance and success of conservation easement donations.

3. Innovation

We work to align our economy with our environment to accelerate conservation outcomes. In the face of a changing climate and growing population, traditional land conservation practices alone cannot keep pace with the need to conserve lands for the preservation of wildlife habitat, water and air quality, and parks and green space for people.

4. Stewardship

We recognize that the earth and our resources are merely a “loan” to current generations. As such, it is our responsibility to ensure that we pass to future generations a sustainable planet.

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🚨 From 1984 to the present day, you can see the alarming loss of trees and the conversion of Atlanta’s landscape resulting from development. The future is up to us. ... See MoreSee Less